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Micro-credentials training programme

Micro-credentials training programme

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BM37005 - Business to Business marketing: Improving Business Networks

FREE OF CHARGE

Description

Business-to-business (B2B) marketing is a process that involves selling a products or services from one company to another. This module develops an understanding of B2B environments, frameworks and practices in business marketing
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BM37105 - Business to Consumer Relationship Development and Customer Experience

FREE OF CHARGE

Description

B2C Marketing describes a business model in which a company or a brand, markets directly to individual consumers.
This module develops an understanding of the range of tools, practices and communication methods required by organisations to market their products/services effectively. The module will therefore cover, CRM, brand loyalty, digital marketing and the Marketing Communications Mix.
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BM37205 - Marketing Management

FREE OF CHARGE

Description

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. By implementing a marketing programme and continuously evaluating the effectiveness of the marketing mix
Therefore, the overall success of an organization is dependent on the relationship established between marketing management and strategy. This module develops an understanding of the manner in which the commercial focus of an organization is informed and directed by marketing management.
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BM37305 - Marketing Planning

FREE OF CHARGE

Description

The marketing planning process is a systematic approach for developing marketing goals, strategy, and implementation tactics. This module develops an understanding of the manner in which marketing planning takes place through the integration of various frameworks and real-life application.
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BMM5005 - Project management Techniques

FREE OF CHARGE

Description

Through the process of examining and reflecting on the processes of the planning, organisation, and managing of engineering projects, the module aims to critically analyse a range of project management models, engineering project planning tools and techniques and to apply these techniques to the design, planning, cost control and management of given project scenarios.
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BMM5105 - Quality and Six Sigma Systems

FREE OF CHARGE

Description

Through examining and reflecting on the concept of quality systems and quality management, this module aims to critically analyse a range of QA, QE and Six Sigma systems and models as well as quality planning tools and techniques and contemporary quality improvement techniques and, will apply these techniques to the design, planning, control and management of given production systems.
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BMM5205 - Lean and Industrial Energy Management

FREE OF CHARGE

Description

Through examining and reflecting on the concept of lean engineering systems and energy management, this module aims to critically analyse a range of Lean, agility and energy management systems and models as well as planning tools and techniques and contemporary business improvement techniques and, will apply these techniques to the design, planning, control and management of given engineering systems.
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BMM5305 - Supply Chain and Logistics Systems

BMM5305 - Supply Chain and Logistics Systems

FREE OF CHARGE

Description

The aim of this module is to identify the key drivers and issues that are driving globalisation of industries and markets and, to further explore the main activities, structures and management of global and international logistics systems and supply networks.
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