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Marketing Planning


Course Information

15th November 2023

If you are resident in Wales, this course is free until the end of Feb 2024. If you would like to continue with the course after this time the fees are £100 for non-accredited CPD or £250 to access assessments and work towards 5-credits. More details at https://ibersdl.org.uk/study-options/ibers-dl-microcredentials/about-microcredentials/

This microcredential introduces project management techniques relevant to industry and business. Through examining and reflecting on the processes of planning, organising, and managing engineering projects, this microcredential will explore a range of mangement models, and planning tools and techniques. We will apply these to the design, planning, cost control and management of given project scenarios.

CQFW Level 6


Course Code


Course Leader

Dr Matthew Price
Course Description


  • Define Marketing Planning and the benefits of an effective plan
  • Step by step application Paul Smith's SOSTAC framework
  • Analysis of current environments, internal and external
  • Use of SMART objectives as situation analysis
  • Strategic Options

Those wishing to be assessed will complete a 1500 word report (pass mark 50%)


StartEndPlaces LeftCourse Fee 
15/11/202325/10/20240£250.00[Read More]
15/11/202330/11/20240£100.00[Read More]
15/11/202328/02/20240[Read More]

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